Cinemark Privacy Policy
Privacy Policy Effective Jan 1, 2015
Last Updated: Jun 30, 2025
This Privacy Notice (“Notice”) describes how Cinemark USA, Inc., including each of its operating entities, subsidiaries and affiliates (collectively, “Cinemark,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Notice also tells you about your rights and choices with respect to your personal information, and how you can reach us with any questions.
This Notice applies when you:
Changes to this Privacy Notice. This Notice may be updated from time to time without prior notice. The “last updated” date listed at the top of this Notice refers to the date the last changes were published. Accordingly, you should check the date of this Notice and review any changes since the last version. If we make a change to this Notice that we believe materially affects how we process your personal information or reduces your rights, we will provide you with advanced notice via email, through push notification, or by posting a prominent notice on our Services. We may provide “just-in-time” disclosures or additional information about our information collection, use and sharing practices of specific services. These notices may supplement or clarify Cinemark’s privacy practices or may provide you with additional choices about how we process your personal information.
By using our Services, you acknowledge that we will collect and process your personal information in accordance with this Privacy Policy, and you consent to the practices and terms set forth in our Terms and Conditions (“T&Cs”), available at https://www.cinemark.com/terms-conditions. If you do not feel comfortable with any part of this Privacy Policy or our T&Cs, please discontinue use of the Services or engaging with Cinemark immediately.
TABLE OF CONTENTS
You can jump to particular topics by going to the headings below:
Cookies and Similar Tracking Technologies
How Long We Retain Information
Third-Party Applications/Websites
Additional Information For California Residents
Information We Collect
Cinemark collects personal information when you interact with our Services. The definition of personal information depends on the applicable law based on your physical location. Only the definition that applies to your physical location will apply to you under this Privacy Notice. Personal information in this Notice generally refers to any information that identifies or makes an individual identifiable. We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services, including:
Context | Types of Personal Information | Primary Purpose for Collection and |
|---|---|---|
Account Registration | When you register for your Cinemark account or MovieCLUB or MovieFAN rewards programs, we collect your name, email address, password, telephone number, and zip code and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. | To administer your account and communicate with you about your account. Accounts can be used for easy checkout, purchasing movie tickets and concessions, and to save your preferences and transaction history. |
Cookie and Tracking | We use cookies and similar technologies when you interact with our websites and mobile applications. For more information, please see the Cookies and Similar Tracking Technologies section below. | We use cookies for a number of reasons, such as: |
Email | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | To understand how you interact with our communications to you. |
Inquiries, Comments, | If you contact us, we will collect your name and contact information, as well as any other content that you send to us. Where permitted by law, we may record customer service calls for purposes of quality assurance or training. | To respond to or follow-up on your comments, reviews, inquiries and other requests. |
Mailing List | When you subscribe to our email list, we collect your email address. | To send you updates, special offers or other promotional messages we think will be of interest to you or for which you have requested information. |
Order Placement | We collect your name, billing address, shipping address, email address, phone number, and credit or debit card information when you place an order. | To process your purchases and notify you of your order status. |
Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third-party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | To understand your opinions and collect information relevant to our organization. |
Sweepstakes or | When you participate in a sweepstakes or contest, we collect information about you which includes contact information to notify you if you are selected. | To operate the sweepstakes or contests. In some contexts we are also required by law to collect information about those that enter into our sweepstakes. |
CCTV | We may use closed-circuit television, video recordings, photography, and/or similar technology to monitor our Theatres or offices. | For security, fraud, loss prevention, incident reporting, and operational purposes. We may also collect and aggregate data from video recordings and photographs for a variety of purposes, including to track and analyze how individuals move through the store, analyze trends, make changes to the layout, and optimize patron experience. |
Waivers | When you participate in certain activities, we require that you complete a waiver, which includes your name, date of birth, email address, mailing address, and phone number, for legal purposes. | To ensure all participant in activities requiring a waiver are aware of the risks, to obtain their consent to participate in the activity, and to set forth the legal rights and obligations regarding participation. |
Information We Collect Automatically – Log File Information. We log your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system, the type of browser software and the type of mobile device being used. In addition, we may keep track of which areas of cinemark.com or the Cinemark mobile app you are visiting. We aggregate this information to help us improve or create a better experience for users of cinemark.com or Cinemark mobile applications. Our website and mobile applications automatically record usage information that we analyze statistically to track operational problems, to prevent fraud and to improve the effectiveness, security and integrity of the website and mobile application. For each page that you visit during your use of our website and mobile application, we collect and store the following technical information:
Information We Collect from Third Parties. We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Services and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
How We Use Information
In addition to the purposes and uses described above, we use information in the following ways:
How We Share Information
In addition to the specific situations discussed elsewhere in this Notice, we may disclose personal information in the following situations:
Cookies and Similar Tracking Technologies
We use a variety of technologies such as cookies, web beacons/pixels, clear GIF, and browser/web logs to gather information when you visit or interact with our websites, mobile apps, and email communications.
Cookies. Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information. We use first-party (i.e., set by Cinemark) and third-party (i.e., set by unaffiliated entities) cookies for the following purposes:
We may place cookies from third-party partners who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.. The following describe the types of cookies we use and why:
Analytics Tracking. As described above, we use Google Analytics. We may also permit Google Analytics to make use of a feature called User-ID. This functionality allows for more accurate analytics by using the same user identifier over various sessions and devices, including session unification of your interactions prior to logging in to the website if you login during that same session.
Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your information about your online activities over time and across different web sites when you visit cinemark.com.
The following information is used for tracking purposes by us or by third parties: email address, user ID, Device, ID, purchase history and interaction with our website or mobile application. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.
Your Rights and Choices
For individuals in the United States, depending on applicable law where you reside, you may be able to assert certain rights identified below with respect to your personal information.
If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the “What Rights Apply” section to determine the rights you have in the jurisdiction you reside. Your rights in relation to your personal information are not absolute. Depending upon the applicable law, access to your rights under the applicable law may be denied: (i) when denial of the request is required or authorized by law; (ii) when granting the request would have a negative impact on another’s privacy; (iii) to protect our rights and properties; or (iv) where the request is frivolous or vexatious, or for other reasons.
In addition, wherever you reside, we offer certain choices about how we communicate with you and manage what personal information we collect about you, including as follows:
Submitting a Request to Exercise Your Privacy Rights. You may submit a request to exercise the rights described above by calling us at 1-800-CINEMARK or by submitting your request via cinemark.com/my-personal-information. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name and email address. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must complete the Authorized Agent Designation Form via cinemark.com/my-personal-information indicating that you are able to act on another person’s behalf.
Request Cadence. Please note that depending on your state of residence, applicable law may limit how many times per year you may submit a Right to Know/Access. We may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.
Identity Verification. To protect your privacy, we must be able to verify your identity to confirm that the request came from you before we can process your request to exercise certain privacy rights that you may be entitled to under the applicable law. We may contact you by phone or e-mail to verify your identity. Depending on your request, we will ask for information such as your name, address, an e-mail address or a phone number you have used with us. For certain requests, we may also ask you to provide details about your most recent purchases.
In certain states you may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.
Opt-Out of Cookie-Based Sales, Sharing and Targeted Advertising. If you are a resident of California or Colorado, Connecticut, Montana, New Hampshire or Texas, you may also opt-out of sharing and sales via cookies by using an opt-out preference signal. The Global Privacy Control (GPC) signal is currently the only opt-out preference signal we recognize. You can visit the GPC official site at https://globalprivacycontrol.org/#about to learn how to configure your device to send such signals. We will honor and process the opt-out preference signal in a frictionless manner. Your opt-out choice will only apply to your use of our Sites through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to submit a separate opt-out of sharing request on each device and browser you use to visit our Sites to completely opt-out using this method. Please note that after opting out of targeted advertising, you may still receive generalized ads.
Opt-Out of Other Types of Sales and Targeted Advertising. To the extent under applicable law we engage in other types of sales or targeted advertising of your personal information, please submit an opt-out request using our “Manage Your Personal Information” Form available here.
What Rights Apply. To determine which of the rights listed above that the law in your state offers, please refer to the table below. States not listed either do not have a law providing such rights or it does not apply to our operations.
State of Residence | Applicable Rights |
|---|---|
California (if you are resident) | (a) - (h) |
Colorado, Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee (as of 7.1.25), Texas, and Virginia | (a) - (i) |
Iowa | (a);(c-e); (i) |
Minnesota (as of 7.31.25) and Maryland (as of 10.1.25) | (a) - (i) |
Utah | (a); (c-e); (g-h) |
How We Protect Information
No method of transmission over the internet, or method of electronic storage, is fully secure. While we use good faith efforts designed to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. We strongly ask that you do not share your password or re-use any passwords that you use on other services. You should notify us of any unauthorized use of your password or account.
How Long we Retain Information
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.
Third-Party Applications/Websites
For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.
Children
Our websites and online services are not intended for children under the age of 13 and we do not knowingly collect personal information from children under age 16, without parental consent. Children under the age of 13 should not provide their personal information to us.
Additional Information For California Residents
California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Notice.
• California Shine the Light. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Contact Information section above.
California Notice of Financial Incentive. From time to time, we offer programs that provide certain perks, such as rewards, discounts, and exclusive offers that require the collection of certain personal information. For example, we require certain personal information from you to sign up for the Cinemark Movie Rewards loyalty program and/or to participate in certain sweepstakes or giveaways. Cinemark loyalty program members or sweepstakes participants may receive such benefits as birthday rewards, upgrades on food and beverage items, waived convenience fees, prizes, and accrual of points that they may redeem. Categories of personal information that we may collect when you sign up may include your name, email address, phone number, birth date, physical address, and location. Under California law, the Cinemark loyalty program and/or our sweepstakes or giveaways might be interpreted as “financial incentive” programs as they involve the collection of personal information. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the free or discounted products or services that you obtain when you redeem points. This value is based on the expense related to offering those free or discounted products or services. Signing up for the Cinemark loyalty program or any promotional sweepstakes or contest is optional. You have the right to withdraw from the loyalty program or any promotional sweepstakes or contest at any time. If you wish to withdraw from participating, you may submit such a request at any time by deleting your loyalty account or by submitting a request here (https://www.cinemark.com/my-personal-information). Visit https://www.cinemark.com/movie-rewards-info to view full program rules, including how to join.
• Categories of Information We Collect, Use and Disclose. California law indicates that organizations should disclose for California residents whether certain categories of information are collected, disclosed for an organization’s “business purpose”, “sold” or “shared” for purposes of cross-context behavioral advertising (as those terms are defined under California law). For more information generally, see the “Information We Collect”, “How We Use Information”, and “How We Share Information” sections above. In relation to California law, the table below describes the categories of personal information we collect, disclose for a business purpose, and “share” for purposes of cross-context behavioral advertising (as those terms are defined by California law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity, or professional services organizations, such as auditors and law firms. We do not “sell” your personal information for money. As discussed elsewhere in the Notice, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see the Cookies and Similar Tracking Technologies section.
Category of Personal Information | Disclosures for a Business Purpose | Sharing for Cross-Context Behavioral Advertising |
|---|---|---|
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. | • Affiliates or subsidiaries | •Advertising networks |
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information. | • Affiliates or subsidiaries | N/A |
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | • Affiliates or subsidiaries | • Advertising Networks |
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. | • Affiliates or subsidiaries | • Advertising Networks |
Audio, electronic, visual, thermal, olfactory, or similar information | • Video surveillance from CCTV systems | N/A |
Inferences drawn from any of the information listed above | N/A | N/A |
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | N/A | N/A |
• California Sensitive Information Disclosure. We collect the following categories of sensitive personal information (as defined under California law): account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising, nor do we use it to generate inferences about you.
Contact Information
If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Notice in an alternative format due to having a disability, please contact us as described below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Please contact us via our website’s “Contact Us” page available at https://www.cinemark.com/contact-us, or by phone toll-free at 1-800-CINEMARK (1-800-246-3627).